This guy got played by his own son when, he tried to pull a fast one over the media claiming his son was trapped in a runaway balloon but the buy was hiding in the attic. The hoax was revealed when Heenes asked his son why he had not come out from hiding when they called his name.
"You guys said we did this for the show," the boy responded.

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Tagged as: balloon boy hoax, Richard Heene, douche
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